And now you’re trying to figure out what that means for your brand.
Called & Branded is where we talk about the space between who you’ve been, who you’re becoming, and what you’re being called to build next.
It’s to build a brand capable of carrying the depth of the work—and the woman—God has been developing all along.
We’re going deeper—to the identity, convictions, vision, positioning, and creative decisions underneath the way you show up.
We’ll talk about personal branding, reinvention, visibility, creative strategy, business, design, thought leadership, and the sometimes-messy process of becoming more fully who God created you to be.
Because the goal isn’t to construct a version of yourself that people will pay attention to.
Around here, branding isn’t just about choosing the right colors, finding a better niche, or figuring out what to post online.
Called & Branded is a mix of intentional solo conversations, practical brand strategy, personal reflections, and occasional guest conversations—all designed to help you think more deeply about what you’re building and how you want to be known.
004.
The Real Reason Your Rebrand Didn't Get You the Results You Expected
003.
God Had a Plan for Your Work Before You Had a Brand
002.
3 Reasons Your Quiet Years in Business Were Not Wasted
Why I Let My Own Brand Go Dark for Almost 3 Years
001.
You don’t have to begin with the latest episode.
If you’re meeting me and Called & Branded for the first time, these episodes are a great jumping off point. They'll give you a pretty good feel for what we believe around here, and why I think your next chapter may require more than a prettier version of your old brand.
I'm a brand strategist, creative director, designer, and founder of Lex Creative Studios.
For more than a decade, my work has lived at the intersection of identity, creativity, communication, and business. Today, I help established women translate the depth of who they are and where they’re headed into brands that can actually carry it.
Called & Branded is where we get to go deeper into the questions underneath that work. We explore identity, calling, ambition, visibility, reinvention, creative expression, and what it means to build something meaningful with God at the center of it.
If you’ve ever looked at the work you’ve built and realized the way you’re showing up no longer reflects the woman you’ve become, you’ll feel right at home here.
New episodes publish every Tuesday morning, 6 am CST/ 7 AM EST. Subscribe wherever you listen to podcasts below.
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I’d love to join your conversation and add value to your audience. Feel free to download my speaker topic sheet below and share your podcast or media details, and I’ll be in touch soon.