You know—the work that is bigger than a polished offer, a beautiful website, or another clever marketing strategy.
The work that carries your perspective, reflects the years it took to become who you are, and positions you for the opportunities, conversations, rooms, and assignments that feel most aligned with where you are going next.
And why shouldn’t your brand be able to hold all of that?
You are multifaceted, multiskilled, and multi-awesome. I am almost positive that the last one is not a real word, let’s just roll with it!
The challenge is that most brands are built to explain one neat version of a person. One specific title, one singular offer, or one narrow area of expertise.
But women like us rarely fit that cleanly into a box 😉.
the work they’re growing into.
I help established founders and leaders build brands designed for
I GET YOU, BECAUSE I AM YOU
I'm a "multi" too, who finally found a way to make all my talents and interests fit into my brand.
I'm a brand strategist, creative director, designer, writer, and lifelong learner.
Before founding Lex Creative Studios, I spent years working as a professional makeup artist and creative director. And honestly, I could probably still moonlight as a fashion magazine editor if I ever felt like letting my hair down!
All of those experiences may seem random, but collectively they’ve shaped the way I build brands today.
I know what it feels like to want a brand that doesn’t hide your secret sauce, flatten your personality, or force you to choose between being fully yourself and being taken seriously.
But here's what I now know to be true.
You CAN build a brand that feels deeply authentic, helps the right people recognize themselves in your work, and still positions you as one of the most trusted and distinctive voices in your field.
That is the kind of brand I help visionary leaders create.
My process begins beneath the surface.
I start discovering and defining your brand's real identity, convictions, perspective, and vision shaping your work—then translating those deeper truths into language, visuals, photography, and a digital presence that feels unmistakably yours.
The goal of building your brand with this approach, is not simply to make you look more established.
It is to help your brand finally represent a fuller view of you as a person, your body of work, and the legacy that has been forming all along.
And since you are already here, you may as well get a little nosey. No shade, I am quite nosey myself.
Just ask my husband!
Stick around. Let me give you a more proper introduction.
I worked in the worlds of beauty, fashion, and media.
For more than a decade,
My career began as a self-taught professional makeup artist in New Orleans and New York City.
I had the opportunity to contribute to campaigns, editorials, and productions for brands and publications including Gap, Neiman Marcus, Maybelline, Donna Karan, Zac Posen, Essence, Women’s Wear Daily, Harper’s Bazaar, Marie Claire, Vanity Fair, and Warby Parker, to name a few.
Along the way, I taught myself photography and design and began stepping behind the scenes as a creative director.
I went on to direct, cast, style, and produce more than 100 photoshoots, collaborating with talent from leading agencies such as IMG Models, Ford Models, and Wilhelmina.
I have always been known for wearing many hats.
For a long time, that frustrated me and made me wonder whether I was moving through life without a clear direction.
But what once looked like a collection of unrelated skills eventually revealed itself as divine preparation.
Every part of my career taught me something about identity design, defining an image, developing stories, shaping perception through visuals, and what it takes to translate an idea into something people can see, feel, and remember.
In 2017, ready for a slower pace and a different kind of creative work, I stepped away from the beauty industry.
Soon after, I brought everything I had learned about brand development, creative direction, marketing, photography, and digital design together to launch Lex Creative Studios.
What I eventually understood was that I hadn't abandoned one career to start another. I had simply carried the best of one chapter into the next. That experience deeply changed the way I think about reinvention.
In many ways, it is the work I was always being prepared to do.
I just couldn’t see the full picture until I was willing to follow where God was leading me next.
That is part of what I hope our work creates for you, too: the clarity to recognize what has been forming beneath the surface, the courage to stop minimizing it, and the urgency to build a brand capable of carrying it forward.
I help accomplished founders uncover the essence beneath their work, make sense of how they are evolving, and build brands that can support the next chapter of their leadership, influence, and legacy.
Sometimes the most important work is recognizing what the previous chapter gave you—and deciding what deserves to come forward.
Today, my work has expanded beyond helping women look more polished or established.
A pivot doesn't have to mean starting from zero.
The Chapters of My Work, Thus Far
01. MAKEUP ARTIST
02. BEAUTY INFLUENCER
03. PHOTOGRAPHER
04. CREATIVE DIRECTOR
05. BRAND STRATEGIST
06. STUDIO FOUNDER
Every chapter has shaped the way I see branding, creativity, design, and storytelling.
You are the reason this work exists.
I serve accomplished, multifaceted women whose brands no longer reflect the full depth of who they are, what they have built, or where they are ready to go next.
BUT ENOUGH ABOUT ME
Let's talk about you.
You may be a lot like my client Barbara.
She brought years of corporate experience, leadership, and credibility into her own company, but her brand carried some of that corporate stiffness with it. It looked professional, but it didn’t feel warm, personal, or fully reflective of the energetic personality I came to know during our time working together.
The number one thing I wish more established professionals understood about branding is that looking professional is no longer the most important thing your brand needs to do.
The most important thing your brand needs to do is make your evolution understandable.
When people have known you for one kind of work, one role, one company, or one expertise, change creates a communication problem. They need to understand what you're carrying forward, what's changing, and why what you're building next makes sense coming from you.
That doesn’t mean becoming less polished or losing the industry authority you have worked so hard to earn.
It simply means allowing your essence to frame your expertise, rather than letting it be drowned out by everything you have accomplished.
You don’t have to choose between personality and professionalism. You can have both.
And helping women bring those two things together is one of the parts of this work I love most.
PRESS PLAY TO HEAR FROM BARBARA
What Guides the
Way I Work
I look for the clearest truth underneath all the complexity, then give it enough structure to be understood without losing its nuance.
Curiosity helps me notice connections others might miss.
My role is never to tell you what God is saying to you. It is to create the space, ask the questions, and provide the structure that helps you recognize what He is making clearer—and then translate that discernment into decisions your brand can build from.
Good branding should create clarity and possibility. It should feel anchored enough to support your growth, flexible enough to hold change, and authentic enough that you no longer have to perform a role you no longer fit.
The studio behind the work
Your brand should be able to evolve without requiring you to abandon important parts of yourself.
Everything that guides the way I work supports a larger mission:
To help established founders and leaders build brands capable of carrying the full trajectory of their work.
Brands rooted deeply enough to remain recognizable as their businesses evolve.
Flexible enough to make room for new ideas, opportunities, ventures, and expressions.
Clear enough to help other people understand how the different chapters connect.
And distinctive enough to contribute to what they will ultimately be known for.
Because I don’t believe the strongest brands are built around the most marketable version of who you are today. I believe they are built around something deeper. Something capable of growing with the work and becoming part of your legacy.
Because the greatest legacies are not simply built. They are designed.
If your current brand was built for a chapter you've already begun to outgrow, let's figure out what the next one requires.
STAY CONNECTED
Here's how we can
This show exists for the faith-led founder who is accomplished, experienced, and quietly ready to let it be seen.
Each week I bring you honest conversations on true brand identity, brand strategy, web design, and the faith that fuels it all, because ALL of it belongs in the same conversation.
Whether you're a service provider, educator, or coach who has outgrown her brand, hit an invisible ceiling, or is simply ready for her outside brand to finally match her inner excellence, you're in the right place! You know you're already called to business, now let's get you branded.
Called and Branded
On the show, we explore topics like:
- what it looks like to integrate faith and work without splitting yourself in two
- how to step into thought leadership with integrity (not ego)
- the fear of visibility—and how to stop negotiating with it
- building a personal brand that feels energizing instead of exhausting
