I'm Alexis Campbell, your classic Multi-Hyphenate, "girl's girl," and true elder millennial (I was around pre-Internet, played "outside," yet can still export a PDF like a boss 😎).
If you're looking for a brand partner that will help you birth your big vision and leave a lasting legacy, welcome!
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"So if the Son sets you free, you will be free indeed." Give yourself the freedom you already have - in life AND in business.
Uncomplicated branding, marketing, and business; If we're complicating it, we don't understand it.
Simple sophistication; It's always the vibe. A consistent cut above the norm, but always casual and collected.
Consistent excellence, but through a lens of humanity; In other words, you can sit with me 🪑.
I’ve been transforming women for over a decade.
I began transforming the faces of some of the world’s top talent & high-profile CEOs as a professional makeup artist. Later, I transformed female-led brands through the power of strategy, design, and photography.
Now, I help transform women’s relationships with their work & businesses by teaching the power of discovering their essence and then helping them infuse it into a personal brand that will position them for the unique legacy they were created to leave on the earth.
Over the years I have accumulated so much knowledge about building brands and have even developed my own unique framework for it - The Personal Brand Formula™. So when I got the nudge from God to FINALLY relaunch my own personal brand, I was ready.
I launched my personal brand website in the summer of 2023. I launched with the same purpose I’ve always had, whether I was doing makeup, taking photographs, or building websites. That purpose is to help women show up in the world with clarity & confidence so they can elevate their lives and finances.
But this time around, I’m working from a different lens. In my business today, I’m rarely the brand designer and photographer (although I STILL am for a select few 😉). But rather I’m the brand partner. And I can honestly say, this is the work I’ve always been poised to do. However, it wasn’t until I decided to choose obedience, that I could see this truth so clearly.
It is my goal that through our work together, you ‘ll be able to step fully into whatever truth you’ve been hesitant to walk in because perhaps it’s been behind the paywall of “obedience,” too. I get it, Friend. But that’s where the freedom is. The freedom to do business, build a brand, and enhance your life, on your terms.
If you’re ready to build a brand that positions you to leave your unique imprint on the world, I would be honored to guide you along the way.
The best place to get started is my Legacy Mapping Session. You can learn more about that here.
I’m what some people would call a “multi-passionate," although I prefer the terms, multi-hyphenate or multi-faceted 🤷🏾♀️. Let's just say I'm known for a few different things.
By working as a self-taught makeup artist in fashion and entertainment in the bustling cities of New Orleans and New York City. I was blessed to be a part of some amazing campaigns and marketing projects. I’ve worked with brands like Gap, Neiman Marcus, Maybelline, Seventeen Magazine, Anne Klein, WWD, Donna Karan, Zac Posen, Essence Magazine, Vogue Magazine, Harper’s Bazaar, Marie Claire, Vanity Fair, Fader Magazine, Amika, and Warby Parker, to name just a few.
Along the way, I taught myself photography and design, as well, leading to me creative directing over 100 photoshoots. I casted models for marketing campaigns from some of the top modeling agencies in the world, including IMG Models, Ford, Fusion Models, and Wilhemina.
In 2017 took everything I learned about marketing, brand development, and digital marketing, and used it as the foundation to launch Lex Creative Studios.
For 6 years I helped position women entrepreneurs as experts in their industries through rebrands, brand photography, brand identity, and authentic website design. It was a JOY to serve women in this way and I loved seeing them walk confidently in their brand. Our work together helped them diversify their income streams and grow their online communities.
In true Alexis fashion, come 2023, I was ready to evolve. I had been helping women all over the country build their personal brand, and had this big (private) vision for my own.
My vision is to help women of faith achieve sustainable success in business through surrender and simplicity, not striving.
My mission is to equip them with personal brands rooted in truth that can give them the freedom they desire while positioning them for the impact they’re divinely and uniquely meant to leave on the earth.
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Tune in to The Freedom Now Podcast, where I explore being a Christian woman in business, navigating the marketplace, glorifying God with my gifts, and doing it all from a place of surrender and simplicity, not tireless striving.
I'll share what I've learned, my work with clients, and process in real time some of my journey as a believer and an entrepreneur. Sound like your jam? Then join me for the ride!
Lastly, I can serve as your brand designer, after having been your guide and partner, supporting you in gaining clarity, and defining your brand's identity. In this phase I create your logos, a color palette, font system, and custom website.
Because we've put in the work to build your brand on your expertise AND your essence - the designs will feel like an authentic extension of you!
*I take on a VERY limited amount of clients for this role.*
After I serve as your brand guide, the next way I can support you is as your brand partner. In this phase we take all of the immense clarity from the brand guide phase and start BUILDING!
We begin with internal discovery - getting clear on your essence, voice, and core stories. Then we set the tone for your brand image and aesthetics. We determine how your brand will sound, look, and feel, with the end result being your holistic brand identity.
As your brand guide I get to support you in laying a strong foundation for what you want your brand to do for you. This is KEY to ensure that your future investments (brand strategy, design, websites, etc. are sound and worthwhile. As your guide I help you define your life's work, gain clarity on your brand goals, and customize your Legacy Brand Map™ - the 5 key milestones of an intentional legacy brand.
are you ready to: