You built a business around what you do. 

You’ve mastered your craft, built a reputation, and have been delivering real results for years now. But the strategy that helped you succeed in business and corporate leadership can’t contain the fullness of who God designed you to be. To create lasting impact, not just progress, you don’t need a better marketing plan. 

Now it’s time to build a brand around who you are.

You need a deeper foundation. 

Your brand should reflect the fullness of who you are—while making space for who you’re still becoming. The Essence Reclamation Field Guide is a strategic, Spirit-led journey to reclaim the identity God placed within you, so your presence, message, and work align with the impact you were always meant to make.

You’ve been taught that branding is about building a polished identity to market your expertise. “They” in this case—the "celebrity" entrepreneurs and branding experts, with  countless courses and templates flooding your feeds—have all been telling you that the secret to success is a psychology-backed color palette, a clever tagline, and a never-ending content machine.
They promised that if you just followed the formula, the leads would flow and the visibility would soar. But this is a surface-level understanding of what a brand is all about.

The deeper truth that many don't realize until they're a couple thousand dollars in the hole (from said courses, templates, and funnel hacks) is that a brand isn’t really "built."

respectfully:

You’ve been branding backwards.

A brand, is revealed.

If you’ve been trying to BUILD your brand through tactics like mindless content marketing, rebrands, and constant launches, you’re actually treating your brand development journey like it’s a project plan. This completely shortchanges the experience.

Your brand isn’t something you manufacture from the outside in. It’s something you reveal from the inside out. It’s the divine thread, or the “essence” God wove into you from the beginning, the part of you that resonates with your audience not because it’s clever, but because it’s true.

That’s why these tactics now feel hollow, the services and products feel forced, and the engagement is unpredictable.

You’re trying to express something you haven’t fully uncovered yet, and your audience can feel it

They’re waiting to connect with the REAL you, the one who moves with clarity, confidence, and conviction because she knows exactly who she is and what she stands for.

—even if they can’t articulate it.

That’s where essence-first branding comes in. 

When you align with your essence, the tactics start to fit, the strategies start to flow, and the brand starts to resonate—not because you mastered the algorithm or mimicked the market, but because you finally let yourself just...be.

It subtracts what’s inauthentic, so what’s real can shine through.

You have so much more to offer the world than just being good at what you do.

HERE'S THE THING:

The world may have affirmed your expertise, your results, and your reliability—but what God placed in you goes beyond deliverables and credentials.
It’s time to start intentionally shaping how your essence, your voice, and your God-given brilliance will impact others—not just now, but for generations to come.

That's where I come in.

And if you’re multi-gifted or multi-dimensional, it’s likely BEEN time.

I created The Essence Reclamation Field Guide to walk you through the foundational shift every legacy-minded woman needs to make before building (or reimagining) a brand: the shift from expertise-driven to essence-rooted.

It begins with a special framework called The Essence Discovery Bridge™—and this is your invitation to start your journey across it.

Because you’ve outgrown the box you once fit in—and now it’s time to build a brand that makes room for your full expression and future evolution.

The Essence Discovery Bridge™

A sacred, strategic path to reclaim the identity beneath your expertise, and finally build your brand from the truth of who you are.

The Essence Discovery Bridge™ is a four-step framework that helps you uncover your God-given essence, so your brand becomes a reflection of your true divine design, not a reaction to what the market says you should be.
It’s not about reinventing yourself, but about remembering who you’ve always been.

So what does this sacred mission entail? Glad you asked.

Your Four-Step Reclamation Journey

"Having someone like Alexis guide you through a brand development process, guarantees a good product in the end.

CHELSEA SMITHHART-WELLS,
BETTER BACK YOGA, INSTRUCTOR AND CONSULTANT

Alexis led me through the process of creating my brand, which was just getting to the CORE of who I was, what I wanted to achieve, and what REALLY was important to me.

I am proud of the brand that we created together. It looks and feels like me, and much better than anything I could have produced by myself.

"Before Alexis' program I felt like I was positioned to offer just a service, as an expert. Now I feel like I have a BRAND. "

Dorcas Nakaye,
Podcast Strategist & Manager

In the simplest of terms, working with Alexis has been life-changing.

"Before Alexis, I had a business but not a BRAND."

Dr. Sarah Vidal McMurtry,
Licensed Therapist, Speaker, & Mental Wellness Consultant

Her branding process has been significant for my business and building my personal brand. It allowed me to update my business' vision and create a personal brand that could be holistically authentic.

I'm Alexis Campbell, a personal brand strategist, consultant, and coach for accomplished Christian women leaders. For the past 15 years, I've been guiding women like you to discover and express their unique essence through various transformative mediums.

My journey began with 10 years in professional makeup artistry, photography, and creative direction, followed by 7 years in brand identity and website design. Throughout this journey of helping women elevate their brands and businesses, I noticed something troubling: even with beautiful visuals and strategic messaging, many women's brands still felt disconnected from who they truly were.

This revelation led me to develop the Essence Bridge framework—a process to help multi-talented, high-achieving women stop compartmentalizing their gifts and instead build cohesive, purpose-driven personal brands rooted in their divine design.

Today, I work exclusively with ambitious women in leadership who are ready to build legacy-driven brands that don't just showcase what they do, but reveal who God designed them to be.

Alexis Campbell

ABOUT YOUR GUIDE

THE FIELD GUIDE

What you'll get in

Here is exactly what's waiting for you inside The Essence Reclamation Field Guide and a few of the outcomes you can expect.

After purchasing your Field Guide you'll get immediate access to all of these materials, and I'll check in with you every few days via email to provide any extra support you may need.

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Guided identity-shaping lessons to lead you through each phase of your Essence Reclamation journey.

Each audio lesson combines biblical wisdom, brand strategy, and spirit-led reflection to help you move through the process with clarity and confidence.

Four Core Audio Lessons + 2 Bonuses

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Lesson 04: Divine Purpose Alignment

Map the pivotal moments where God's hand shaped your journey and begin seeing the patterns others miss

Lesson 01: Divine Moments Timeline

Learn how to trace the recurring patterns across your life that will help reveal how God has been shaping your purpose over time.

Lesson 02: Purpose Pattern Recognition

Discover the 6 Essence Themes and identify which ones reflect the deepest part of how you lead, influence, and create change—so you can name what’s true about your brand at its core.

Lesson 03: Essence Indicators Inventory

Begin to align your outer expression with your inner design—so your brand becomes a natural outflow of who God created you to be, not a performance or a projection.

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Digital and Printable Field Guide Companions

02

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A thoughtfully designed digital space to capture insights, complete exercises, and track your growth all in one place—ideal for those who want to revisit, refine, and keep their essence work easily accessible.

Customizable Notion Dashboard

A clean, spacious printable version of the entire Field Guide for those who prefer reflection with pen in hand or want to step away from screens and engage more deeply.

Printable Workbook PDFs

Both versions include the same journal prompts and exercises, so you can seamlessly move between formats depending on your learning style and season of life.

A Mirrored Experience

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Bonus: Integration & Next Steps Guide

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An Opening Self-Assessment
An additional bonus feature is your Opening Self Assessment. This tool helps you track your internal clarity and growth from start to finish (you'll take this same assessment at the end, too!). These assessments (before and after) will help you see exactly how far you’ve come in your essence discovery journey.

The Integration Audio
A short, focused audio training to help you translate your discoveries into next steps, spiritually, strategically, and brand-wise.
The Roadmap Worksheet
A practical worksheet that guides you in identifying immediate opportunities to start aligning  your messaging, visuals, and visibility with the essence you've just reclaimed.

You also have a special bonus audio episode and guided worksheet designed to help you process, integrate, and apply everything you’ve uncovered.
These bonuses ensure you don’t just understand your essence, but that you can begin expressing it with intention.

Product lifetime access - meaning as long as the product is available, you’ll have access to it! Plus, you’ll get every update made to it and the companion materials

The option to add on a 1-on-1 45-minute Clarity Call at a special rate (the offer and rate exclusive to Field Guide members only!) 

You’ll also get:

This is a self-paced, audio-guided experience for faith-driven women who are ready to lead from who they are, not just what they’ve done.

If you’ve been building your brand online for any length of time, chances are one or more of the following will sound very familiar:

Is The Essence Reclamation Field Guide For You?

You left a successful corporate career and dove straight into building your business—without ever pausing to clarify who you are now.

You went from leadership to launch mode, applying strategy after strategy, but skipped the deeper identity work that was meant to guide all of it.

You’re respected for your expertise—but still feel unknown for your essence.

You’ve built a solid reputation, but the fullness of your voice, story, and divine assignment still isn’t showing up in your work.

You don’t want to just invest in another rebrand, your brand and your life’s work is ready for something deeper.

You're not looking for another color palette. You’re craving cohesion between your purpose, your brand presence, and the holistic person God created you to be.

You’ve grown—but your brand still reflects a former version of you.

You’ve evolved spiritually, personally, and professionally… yet your brand feels like it’s still speaking to a season you’ve already outgrown.

You’ve spent money on the website, the photos, the messaging, and it’s still not clicking.

You’ve tried to brand yourself from the outside in. But something’s still off, and deep down, you know it’s because the REAL you hasn’t stepped up into the forefront.

You want to be led by the Holy Spirit in your brand’s visibility, not by trends, tactics, or what’s worked for someone else.

You sense God is calling you to more, but it’s not solely “more content”. It’s more alignment for legacy. And you’re ready to answer that call with clarity and conviction.

You want your life’s work to reflect who God designed you to be, not just what you’ve accomplished. You want to be known for more than a niche, a job title, or a season of expertise. You want your brand to feel like home, spacious enough to hold your evolution, wise enough to reflect your maturity, and strategic enough to carry your legacy.

And most of all, you want to know that the way you’re showing up online actually honors the story God’s been writing in your life all along. You’re not here for the vanity metrics, virality chases, or anything that lacks depth.

As a woman called to lead with substance, you’re not just here to build a business, you’re here to build something that outlives you.

If that’s the kind of brand you want to build, you’re in the right place.

Because the clarity you’re after won’t come from another tactic or trend—it’s already within you. It’s found in your God-given essence, just waiting to be reclaimed.

A sacred visual timeline of the key events that shaped your calling, voice, and unique design.

Your Divine Moments Map

Using the 4-part Essence Discovery Bridge™ , the audio-guided course, and the digital and printable Field Companions, you’ll reclaim your brand identity from the inside out.
These tools will support you in gaining spiritual clarity, personal confidence, and strategic alignment along your brand development journey.

A clear, repeatable pattern of how God’s been using you across different roles, seasons, and industries—so you stop doubting your direction.

Your Purpose Pattern Matrix

A refined self-assessment revealing your primary and secondary Essence Themes, giving you language for who you are—not just what you do.

Your Essence Indicators Profile

A powerful, personal brand declaration that becomes the spiritual and strategic foundation for every message and opportunity moving forward.

Your Divine Essence Statement

Clear insight into what feels disconnected in your current messaging or visuals (and why), plus where your essence is already showing up with power.

A new lens on your brand’s alignment

Not a one-time rebrand, but a reusable process that grows with you and gives you language for each evolution God leads you through next.

A framework that builds with you

The Essence Reclamation Field Guide isn’t just another branding course, it’s a transformational journey back to the truth of who you are, so your brand stops feeling fragmented and your brand finally feels like home.
You don’t need more tactics or templates, you need alignment.

Ready to reclaim the identity beneath all the brand strategy?

your investment: $250

Let’s build your brand from the inside out…starting right now. You can access the complete experience for just $250.
→ Instant access to all 4 guided audio lessons
→ The full printable workbook and Notion Dashboard
→ Bonus self-assessments + integration episode
→ Lifetime access and future updates included

Begin today and reconnect with your God-given essence, so your next move isn’t just strategic… it’s divinely aligned.
Your essence isn’t too complex to brand—and being multi-faceted doesn’t mean your message has to be messy. It just means your true identity needs to lead.

Let’s reclaim that today.