Let’s work together to build a personal brand that finally reveals your essence, instead of burying it beneath your expertise.
Let’s work together to build a personal brand that finally reveals your essence, instead of burying it beneath your expertise.
But expertise alone won’t build the legacy you crave, because expertise is replicable. Credentials can be earned, skills can be mastered, and methods can be duplicated.
Your essence, however, is divine design—unique, unrepeatable, and innately yours. I help accomplished women like you shift from chasing external validation to embodying your internal revelation, creating the kind of influence and impact no one else can replicate.
My work explores how today's personal branding misses what matters most—your God-given essence.
While the world rewards visible expertise, true legacy flows from authenticity rooted in divine design. I guide accomplished faith-driven women leaders through my Essence to Legacy™ Framework, transforming hidden experts into thought leaders whose influence bears fruit for generations—not because of what they know, but because of who they are.
Move from hiding behind expertise to embodying your God-given essence with bold clarity.
Build a personal brand that magnetizes legacy-level opportunities and deepens your influence for generations to come.
You’ve got the titles, the testimonials, the track record. But somehow… your brand still doesn’t feel like you.
It might be an identity one.
I wrote an essay for the woman who has the résumé, the results, and the receipts… but still feels like her brand isn’t fully seen.
If you’ve been chasing visibility, but something still feels off, it might not be a strategy issue after all.
This essay unpacks why even the most brilliant, accomplished women stay hidden—and what it really takes to build a personal brand that reflects your essence, not just your expertise.
Whether you're pivoting into your next chapter or are finally ready to stop hiding behind your business, I offer two powerful ways to help you build a brand that reflects your divine design. Start with the Essence Alignment Intensive to clarify your essence and uncover what makes you truly unique.
For deeper transformation, my 6-month 1:1 brand development program helps you build a brand that flows from your identity, not just your resume. This is for women ready to embody their influence, not just talk about it!
I also partner with corporations through The Executive Influence, a workshop designed to help companies uncover their organization's distinct brand identity while spotlighting their leaders' unique brilliance. When leaders show up in their full essence, the whole brand becomes more visible, magnetic, and influential.
I learned this firsthand when I left behind a decade-long career as a professional makeup artist in New York City to step into brand and web design for visionary women entrepreneurs. My mission was always deeper than beauty alone—it was about empowering women to embody their God-given brilliance, fully and unapologetically.
At the peak of my beauty and fashion career, I contributed to global campaigns for prestigious brands like GAP, Neiman Marcus, Vogue, Harper’s Bazaar, and Vanity Fair, collaborating closely with industry leaders and elite creatives. Yet, amid the glamour and hustle, something was missing: a deeper sense of fulfillment and a way to fully express my multifaceted gifts.
That yearning led me to create my first personal brand—a blog and YouTube channel called Alexis Loves. Here, I integrated my passions for makeup artistry, Bible studies, branding, and business advice. This holistic, essence-driven approach not only cultivated an engaged community of over 6,000 women but also gave me the freedom, alignment, and sense of purpose I had been craving.
This experience revealed to me a powerful truth: impactful branding isn’t built on credentials, market trends, or slick marketing—it’s rooted in the unique essence that only you possess.
The most revolutionary act you can take as a woman in business isn't stacking credentials—it's uncovering your essence and building your brand from that divine foundation.
When you center your brand around your divine essence, you step into clarity, authority, and influence, creating a legacy that glorifies God and transforms the lives of those you're uniquely equipped to serve.
Today, I've distilled my extensive experience—from ten years in beauty and high-end marketing to seven years of leading Lex Creative Studios—into The Essence to Legacy Framework™, my signature four-pillar process that guides women of faith in discovering and articulating their essence.
Together, we shape personal brands that genuinely reflect who you are, highlight your deep expertise, and position you to leave a lasting, impactful legacy.
Because the truth is, multi-dimensional women like you aren’t meant to squeeze into narrow niches. You're designed to step boldly into an expansive, purposeful legacy that mirrors all of who you are. My calling is helping you uncover what makes you unforgettable—and communicating it powerfully through strategy, storytelling, and timeless visual expression.
Ready to begin your own essence-driven brand journey? Start here by exploring The Essence Alignment Intensive—a transformative experience designed specifically for visionary women like you.
If you’re a Christian woman entrepreneur struggling to find the balance between managing your ambition and trusting God to be at the center of your business, THIS is the podcast for you.
Subscribe to learn how to build a personal brand God’s way to FINALLY achieve the freedom you’ve been after all along.
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"Before working with Alexis, I had a business, but did not have a BRAND."
-Dr. Sarah Mac; Licensed Therapist, Speaker, & Mental Wellness Consultant
The work we did together allowed me & my team to refocus on our company vision so that it could be visually represented in a way that authentically shared our work and who we are as a company.
Since working with Alexis, we had our highest quarter in services booked...
in the company's HISTORY! I recommend her 10 out of 10!