Build Your Essence-Embodied Brand
Discover where you stand today with the free Brand Balance Scorecard—the 5-minute assessment that reveals whether your current brand is driven by your expertise or your essence.
Move beyond expertise-driven branding to build magnetic influence rooted in who you are, not just what you know.
Build Your Essence-Embodied Brand
Move beyond expertise-driven branding to build magnetic influence rooted in who you are, not just what you know.
Discover where you stand today with the free Brand Balance Scorecard—the 5-minute assessment that reveals whether your current brand is driven by your expertise or your essence.
reflects your genius
You’re ready to step into your legacy, creating a personal brand that:
You get to hold the pen that writes your story.
...all without sacrificing your personality or drowning in the noise of trendy tactics.
Every ambitious, multi-faceted woman deserves a brand that gives her true freedom—financial, creative, and the freedom to shape her world while leaving a lasting legacy.
MAYBE THIS ALSO SOUNDS LIKE YOU:
amplifies your impact
honors the woman God designed you to be
My work helps you take your brand as seriously as your business, so it can carry your influence farther and your legacy longer.
Here are a few ways we can get started 👇🏽.
GET MY BEST RESOURCES
01.
For the woman with the resumé, the results, AND the receipts…
The Real Reason You Still Feel Invisible
check out THE ESSAY
It’s not your marketing.
It’s your identity.
If your brand still feels unseen, the problem might not be your strategy, it might be your identity. This essay unpacks why even brilliant, accomplished women stay hidden, and what it really takes to build a personal brand rooted in essence, not just expertise.
The Brand Balance Scorecard reveals whether your current brand is driven by your expertise or your essence, and shows you exactly what shifts will create the biggest impact.
In just 5 minutes, you'll discover your unique balance and get a personalized roadmap for building a brand that truly reflects the woman God designed you to be. It's the clarity you need to stop second-guessing and start building with confidence.
The Brand Balance Scorecard
TAKE THE free ASSESSMENT
Before you can build the legacy brand you want, you need to know where you're starting from.
OR YOU CAN DIVE DEEPER
02.
I learned this firsthand when I left behind a decade-long career as a professional makeup artist in New York City to step into brand and web design for visionary women entrepreneurs. My mission was always deeper than beauty alone—it was about empowering women to embody their God-given brilliance, fully and unapologetically.
At the peak of my beauty and fashion career, I contributed to global campaigns for prestigious brands like GAP, Neiman Marcus, Vogue, Harper’s Bazaar, and Vanity Fair, collaborating closely with industry leaders and elite creatives. Yet, amid the glamour and hustle, something was missing: a deeper sense of fulfillment and a way to fully express my multifaceted gifts.
That yearning led me to create my first personal brand—a blog and YouTube channel called Alexis Loves. Here, I integrated my passions for makeup artistry, Bible studies, branding, and business advice. This holistic, essence-driven approach not only cultivated an engaged community of over 6,000 women but also gave me the freedom, alignment, and sense of purpose I had been craving.
This experience revealed to me a powerful truth: impactful branding isn’t built on credentials, market trends, or slick marketing—it’s rooted in the unique essence that only you possess.
Hey there, I'm Alexis Campbell
The most revolutionary act you can take as a woman in business isn't stacking credentials—it's uncovering your essence and building your brand from that divine foundation.
PERSONAL BRAND strategist, website designer, & HOST OF THE FREEDOM NOW PODCAST
When you center your brand around your divine essence, you step into clarity, authority, and influence, creating a legacy that glorifies God and transforms the lives of those you're uniquely equipped to serve.
Today, I've distilled my extensive experience—from ten years in beauty and high-end marketing to seven years of leading Lex Creative Studios—into The Essence to Legacy Framework™, my signature four-pillar process that guides women of faith in discovering and articulating their essence.
Together, we shape personal brands that genuinely reflect who you are, highlight your deep expertise, and position you to leave a lasting, impactful legacy.
Because the truth is, multi-dimensional women like you aren’t meant to squeeze into narrow niches. You're designed to step boldly into an expansive, purposeful legacy that mirrors all of who you are. My calling is helping you uncover what makes you unforgettable—and communicating it powerfully through strategy, storytelling, and timeless visual expression.
Ready to begin your own essence-driven brand journey? Start here by exploring The Essence Reclamation Field Guide, a powerful self-study experience that infuses brand strategy, biblical wisdom, and practical guidance to discover your essence.
THE FREEDOM NOW PODCAST
Subscribe to
If you’re a Christian woman entrepreneur struggling to find the balance between managing your ambition and trusting God to be at the center of your business, THIS is the podcast for you.
Subscribe to learn how to build a personal brand God’s way to FINALLY achieve the freedom you’ve been after all along.
FIND ME ON YOUR FAVORITE STREAMING APP 👇🏽
"Before working with Alexis, I had a business, but did not have a BRAND."
-Dr. Sarah Mac; Licensed Therapist, Speaker, & Mental Wellness Consultant
The work we did together allowed me & my team to refocus on our company vision so that it could be visually represented in a way that authentically shared our work and who we are as a company.
Since working with Alexis, we had our highest quarter in services booked...
in the company's HISTORY! I recommend her 10 out of 10!