I first experienced the power of knowing and celebrating my essence through my brand when I pivoted from my decade-long career as a professional makeup artist in New York City, into being a brand and web designer for women entrepreneurs.

I had cultivated, by many people’s standards, a successful career in beauty and fashion. I was blessed to have worked on campaigns and marketing projects for the world’s biggest brands, like GAP, Neiman Marcus, Vogue, Harper’s Bazaar, Marie Claire, Zac Posen, Marc Jacobs, Vanity Fair, Donna Karen, and many more. 

After about 8 years of traveling the globe, working with celebrities, being the personal makeup artist for well-known women leaders and CEOs, and shuffling my (very heavy) makeup kit up and down the streets of Manhattan, I realized something.  

I had gone hard in my niche and become known in the small circle of my industry’s top players…but I desperately wanted to share MORE. I wanted to share about my OTHER talents and interests because I realized how much WIDER of an impact I could make with my work. 

My work was never about making women LOOK beautiful, it was about helping women FEEL beautiful. Because when you feel beautiful, you can do your most powerful work - the work you’re uniquely designed to do.

I went on to create a little blog and YouTube channel, called “Alexis Loves,” where I created content on ALL of the things I was interested in and could help people with - from professional makeup artistry, to Bible studies and how to cultivate a deeper relationship with Christ, to branding and business tips. 

This was my first “personal brand,” and it was a big success, because not only did I grow a ridiculously engaged community of over 6,000 people (seemingly overnight), I felt free, inspired, and aligned with where God was taking me next.

I’d been working in the bustling and competitive industry of marketing for over a decade, learning strategies and techniques from some of the best in the country. But it was at THIS very moment, me creating and working within my personal brand, that I learned the beauty of “branding” when it's built on the foundation of your most powerful asset - your essence.

I’ve taken everything I’ve learned from the 6 years I spent doing strategy and design for clients in Lex Creative Studios, AND all the gems and experience from my 10-year career in beauty and high-end marketing, and formalized my work into a proprietary framework, called The Personal Brand Formula™.

This formula is a 3-part model where we develop your personal brand identity so that it holistically reflects who you are, what you know, and how you want to be remembered.

Respectfully, being viewed as an expert, getting a Ph.D. or the latest certification, and being savvy enough to keep up with the branding trends you see online - are all good things. Wonderful things that you should be proud of. But they aren’t enough for the multi-talented, multi-faceted women entrepreneurs, who KNOW that their life’s work and God-given purpose, don’t fit neatly within 1 narrow niche.

I believe that if you’re a Christian woman in business, the most important thing you can do for your life, work, and legacy is get clear on how God uniquely made you, aka - discover your essence, and set out to infuse it into everything you do. When you build a personal brand where your essence is the foundation, you’ll naturally glorify your Creator and also creatively reach the people that only YOU can impact.

My life’s work is helping you discover what that is and then beautifully communicate it through authentic, strategic, and timeless messaging and visuals. I'd love to come alongside the brilliant work you're already doing, as your legacy brand partner. Let's start today with a Legacy Brand Mapping Session.