You're not just another expert in your field—you’re the go-to authority. Your brand should elevate your reputation, making it clear why high-level opportunities and premium clients should seek you out.
You’ve spent years refining your expertise. Your brand should evolve with you—capturing not just what you do, but the unique perspective and thought leadership only you can offer.
Whether it’s securing paid speaking engagements, attracting dream clients, or paving the way for a book deal, your brand should be a strategic asset—one that expands your influence and income without requiring you to constantly hustle for visibility.
A few ways we can get started.
Step into your next chapter with confidence and purpose. The Legacy Map Challenge™ will help you clarify your vision, amplify your impact, and design a brand that truly reflects you.
Feeling disconnected from your business? In my essay, "Repackaging vs. Reinvention," I explore two strategies to help you reconnect and build a more sustainable brand. Read to discover whether it's time to rebrand or embrace a full-on reinvention?
By booking your newborn session, I will get your due date on my calender. Since the arrival of the baby is typically unpredictable, we will schedule your session after the baby is born. Please contact me as soon as the baby arrives, so we can schedule your session.
I suggest scheduling when the baby is 2-14 days old, to get those cute, sleepy newborns. But there is never a wrong time to document your baby!
You can change and feed the baby just before the session, so the baby will be sleepy. Depending on how the baby does, the session can take anywhere from 1 to 3 hours. We will take our time and never rush! We will take a break when baby wants a break. And remember, when you are relaxed, so is the baby.
I learned this firsthand when I transitioned from my decade-long career as a professional makeup artist in New York City to becoming a brand and web designer for women entrepreneurs. My work had always been about more than making women look beautiful—it was about helping them feel beautiful so they could step into their power and do the work they were uniquely designed to do.
At the height of my career in beauty and fashion, I worked on global campaigns for brands like GAP, Neiman Marcus, Vogue, Harper’s Bazaar, and Vanity Fair, collaborating with top leaders and creatives. But after years of hustling in the industry’s elite circles, I realized I wanted more. I wanted my work to reflect all of my talents and passions, not just one.
That realization led me to build my first personal brand—a blog and YouTube channel called Alexis Loves, where I shared everything from makeup artistry and Bible studies to branding and business tips. The result? A thriving, engaged community of over 6,000 people and, more importantly, the freedom, inspiration, and alignment I had been searching for.
Discovering your essence and infusing it into your brand is the most revolutionary thing you can do as a woman in business.
It was then I discovered that the heart of impactful branding isn’t about trends, credentials, or flashy marketing—it’s about your essence. And when you build a brand on the foundation of who you truly are, you can create a legacy that glorifies God and reaches the people you were uniquely designed to serve.
Today, I’ve taken everything I’ve learned—from my decade in beauty and high-end marketing to six years of running Lex Creative Studios—and formalized it into my proprietary framework: The Freedom Brand Framework™. This 3-part process helps women of faith uncover their essence and build personal brands that holistically reflect who they are, what they know, and how they want to be remembered.
Because for multi-faceted women like you, it’s not about fitting into one narrow niche—it’s about stepping into the expansive, God-given legacy you were created to build. My life’s work is helping you discover what makes you unforgettable and communicating it beautifully through strategy, messaging, and timeless visuals.
Let’s get started today with a Signature Essence Audit.
"Before working with Alexis, I had a business, but did not have a BRAND."
-Dr. Sarah Mac; Licensed Therapist, Speaker, & Mental Wellness Consultant
The work we did together allowed me & my team to refocus on our company vision so that it could be visually represented in a way that authentically shared our work and who we are as a company.
Since working with Alexis, we had our highest quarter in services booked...
in the company's HISTORY! I recommend her 10 out of 10!