Brand and website design for established leaders ready to bring their full brand together.
Your business has grown, your work has deepened, and your vision has expanded. But your brand still reflects pieces of who you have been—not the full authority and direction of who you are now.
The Signature Brand Build brings your strategy, messaging, visual identity, photography, website copy, and custom website into one cohesive expression.
You have not outgrown your business.
You’ve outgrown the way your brand currently represents it.
You have already built the expertise, developed the offers, earned trust, and established a body of work worth paying attention to.
From the outside, your brand may even still look pretty good.
But YOU can feel the distance between the level of your work and the way the brand carries it.
- Your messaging is not necessarily wrong, but it no longer tells the whole story.
- Your visual identity may be polished, but it does not feel as distinctive as the work behind it.
- Your website explains what you offer, but it does not fully communicate the depth of your thinking, the authority of your leadership, or the direction your work is moving.
And as your vision expands, that discomfort in your brand becomes harder to ignore.
You are not looking for a few prettier pieces.
You are ready for the entire brand to make sense together.
A cohesive brand is harder to achieve when you keep fixing one piece at a time.
Maybe you invested in a new sales page a few years ago because your offer had changed and the old one was no longer working. Then you refreshed your colors when the brand started to feel dated. Later, you booked new photography because your images no longer reflected the level of work you were doing.
Each update made sense at the time.
But because every piece was created to solve a different problem, in a different season, your brand may still feel like a collection of improvements rather than one clear, connected expression.
That is why another update may make your brand look better without helping it finally feel complete.
The Signature Brand Build starts by getting clear on the foundation beneath your work.
Then we carry that same clarity through your messaging, visual identity, photography, website copy, design, and launch.
Nothing is created in isolation, and you are not left trying to make all the pieces work together on your own.
The goal is not simply for every part of your brand to match. It is for every part to say the same thing.
brings every layer of your brand into one clear, powerful presence.
This is a complete brand and website transformation for established women whose current presence no longer reflects the depth, authority, or direction of their work.
We begin beneath the visible brand by clarifying the identity and strategic foundation that should guide what comes next. From there, I personally lead the messaging, creative direction, visual identity, photoshoot planning, website strategy, website copy, design, development, and launch through one connected process.
By the end of the engagement, you will not simply have a new logo and website.
You will have a brand system that helps people understand the full value of your work, recognize what makes your perspective distinct, and experience the same level of clarity and intention across every major touchpoint.
The Signature Brand Build
A CLEARER FOUNDATION
Inside the Signature Brand Build, we create:
You gain clarity around what belongs at the center of your brand, what should shape its next chapter, and what will guide the decisions you make from here.
A MORE DISTINCT EXPRESSION
Your messaging, visuals, photography, and website come together in a way that feels unmistakably connected to your perspective, personality, and body of work.
A BRAND READY TO GROW WITH YOU
Your brand and website are built to support new offers, greater visibility, larger opportunities, and continued evolution without losing their clarity or cohesion.
Here is how we move from the foundation beneath your work to a fully realized brand and website.
FEELS LIKE YOU
how we build a brand that
Every Signature Brand Build starts with the woman behind the work—her identity, perspective, convictions, vision, and the direction her business is growing toward.
From there, we move through three connected phases: defining the foundation, translating it into a clear brand direction, and carrying that direction through every part of the final experience.
Finally, we bring the strategy fully to life.
We carry it through your website copy, custom design, development, mobile experience, search foundations, and launch, creating a brand people can see, understand, and experience as one cohesive whole.
Expression
PHASE 03
Next, we turn that foundation into a strategic and creative direction.
Your positioning, messaging, visual identity, photography, and website structure begin to take shape around the same central idea.
This ensures that each piece feels connected rather than developed in different seasons of life or business.
Translation
PHASE 02
First, we uncover what should sit at the center of your brand.
We look at how your work has evolved, what you believe, what makes your perspective distinct, and what the next season of your business needs to support. This gives us a clear foundation for the decisions that follow.
PHASE 01
Foundation
What All We'll Build Together
Foundation, Translation, and Expression are not just the phases behind the process.
They shape the order in which every part of your brand is developed.
Here is how we carry that three phase method through the full Signature Brand Build, from the first strategic workshop to the final website launch.
While every engagement is shaped around the unique needs of the brand, this is what the scope of a typical Signature Brand Build includes.
We begin with a strategic Brand Reflection Questionnaire, followed by a private Brand Discovery Workshop that helps us go deep beneath the surface of your brand.
Together, we explore your essence, the many facets of your identity and talents, how your work has evolved, and how you want the brand to feel and show up visually.
Using my Essence-First™ framework, we define the foundation beneath your brand: your standards, convictions, vision, perspective, and the qualities that make the way you lead and create uniquely yours.
This gives us the clear strategic direction every part of the brand will build from.
Brand Discovery and Foundation
01.
We define your positioning, core message, brand story, voice, and language so your audience can clearly understand the value and distinctiveness of your work. Everything is brought together in your Brand Message Manual, a living document you can continue to reference and refine as your brand evolves.
Unlike many branding agencies, I don't require you to develop your messaging and visual identity as two separate pieces.
We shape the language and visuals together so they grow from the same foundation and create one clear, cohesive presence.
Messaging & Brand Language
02.
We develop a visual identity that communicates the tone, authority, personality, and positioning established in the strategy.
Every identity includes a primary and supporting logo system, a thoughtfully selected font system, and a distinctive color palette. Depending on what your brand needs, we may also develop patterns, textures, graphic elements, collateral, and other visual applications that help bring the identity to life.
Rather than asking you to choose between dozens of disconnected logo concepts, I develop one strong creative direction shaped by the discovery and strategy work we have completed together.
You will also receive digital and print-ready Brand Guidelines to help you use your new visual identity clearly and consistently.
Visual Brand Identity
03.
After we develop your messaging and visual identity, we turn our attention to your brand photography.
The images should feel like a natural extension of the world we have created, not simply beautiful photos added to the website as an afterthought.
I develop the overall photography art direction and creative concept for your new photoshoot. If you do not already have a photographer, I will source one in your area, make the initial contact, and share the vision and goals for the shoot.
From there, I gather visual references, wardrobe suggestions, venue ideas, and shot priorities. You will receive a complete photoshoot production plan designed to ensure every image feels connected to the brand.
When the project allows, I am also happy to travel and direct the shoot in person, helping the final images carry the same vision and attention to detail as the rest of the work.
Art Direction & Photoshoot Planning
04.
I begin by developing an intentional website experience for your ideal clients, mapping how they will move through the site and what they need to understand along the way.
From there, I write the full website copy using your responses to a Website Copywriting Guide I’ll provide. The guide helps me learn more about you, your work, your audience, and your goals so the copy genuinely sounds and feels like you.
Once the strategy and copy are in place, we move into custom design and development. Because I lead the strategy, messaging, copy, and creative direction, the entire website stays cohesive from beginning to end.
When additional support is needed, I may bring in a trusted specialist to assist with development or production while I continue to oversee the vision, quality, and final details.
Every page is designed to help the right people understand your work, trust your authority, and know what step to take next.
Website Strategy, Copy, and Design
05.
Before launch, I review every page and brand element for alignment, visual quality, clarity, mobile performance, and overall cohesion.
We design a set of custom social media templates, based on your marketing strategy's platform, as well as a set of launch announcement graphics. The announcement graphics will help to build momentum for your launch, and help you begin to leverage your new brand messaging even from the first day you launch.
You will receive your final brand files, website maintenance tutorials and guides, and 30 days of post-launch support.
Three months after your new brand officially launches, we’ll meet again for a complimentary brand check-in to review its progress, discuss what you’re seeing, and identify any opportunities for refinement.
Launch & Support
06.
From Past Clients
a few kind words
Amanda Warfield,
AUTHOR, Content & Launch Strategist
"Alexis makes the branding process so simple and all of her work is amazing! If you’re looking for someone who can take your vision and make it a reality (even if you aren’t sure of what that may look like), Alexis is the designer for you!"
Barbara M. Littles, Esq.,
Attorney, Author, and Speaker
"I knew that to be able to compete in the coaching space and attract the kind of client I wanted, my brand had to be able to compete.
After working with Alexis, it's now CLEAR who I am and who I serve. And from that clarity, I'm now attracting my ideal client and feel more positioned as a leader in my industry."
AMY WILLIAMS,
PRINCIPAL DESIGNER & FOUNDER OF CICADA HOUSE INTERIORS
Everyone who has seen my rebrand has made a point to tell me how much they like it - unsolicited.
I decided to work with Alexis after I saw how diverse her designs were. Many of the branding companies I had researched had one look that they used for all their clients (that just didn't fit my style). If you're thinking about working with Alexis, do it! You won't be sorry!
I’m a personal brand strategist, creative director, and designer for visionary women leaders and entrepreneurs.
For years, I believed that if I simply worked hard enough, my expertise would speak for itself. I poured myself into my craft, delivered exceptional work, and stayed in my lane—waiting for the right people to notice.
What I didn’t yet understand was that legacy cannot be built entirely in the background. I had to stop hiding behind my work and begin positioning myself as the leader I already was.
But I couldn’t do that through marketing gimmicks, performative visibility, or by trying to become someone I wasn’t. I knew the only way to fulfill God’s purpose through the legacy of work I was building was to reconnect with and fully own my voice, redefine my vision, and create a brand strong enough to carry where I was being called next.
but I realized expertise alone isn’t enough to build a lasting legacy.
I'm Alexis, by the way, and like you, I’ve spent years mastering my craft—
I turned this approach into a method and philosophy that allows me to build more intentional, powerful, and sustainable brands for my clients.
Instead of creating a brand they will eventually outgrow, we build one that gives them room to keep evolving—a brand capable of holding all of who they are now and all they are still becoming.
After working with me through their rebrand, my clients are better positioned to attract aligned opportunities, dream projects, ideal clients, and the recognition their work has earned.
That does not happen because I claim to be the number-one designer in the world. It happens because I specialize in helping visionary women become clearer about who they are, bolder in how they express it, and more divinely positioned for their next chapter.
Once I did that, everything changed, including the way I helped women like me do the same.
I help them build personal brands that give them the freedom to pivot, expand, and create meaningful impact on their own terms.
If that is what you want in this season of your life and business, I would be honored to help you build it.
When you’re ready, let’s get to work.
It is also not designed for an early-stage business that is still validating its central offer, audience, or business model.
You only need a quick logo, a lightly refreshed website, or someone to execute a fully predetermined creative direction.
This may not be the right engagement if…
You are stepping into greater visibility, leadership, or a new season of your work.
Your work has grown beyond the way your current brand positions you.
Your messaging, visuals, photography, and website need to feel more connected—not like separate pieces.
Your business is proven, but your current brand feels outdated, fragmented, or no longer representative of the depth of your work.
This may be the right next step if:
Who This Experience Is Best For
You want a brand that feels elevated now and can keep growing with you.
You are ready for a thoughtful, high-touch process and want an experienced creative lead to guide you through it.
The Signature Brand Build is most valuable when there is already a body of work, years of experience, and vision for the brand to translate.
Your final investment will depend on the size of your website, the level of production involved, and any additional needs we uncover during the Brand Audit.
Most Signature Brand Builds take about 10 to 12 weeks, depending on the scope, photoshoot timing, feedback, and scheduling.
The investment is usually divided into three to four payments throughout the project, with your first payment due at booking to secure the engagement.
This complete brand transformation begins at $15,500.
Here's What We'll Create Together
BRAND FOUNDATION
BRAND MESSAGING and BRAND IDENTITY
- Brand Photography Art Direction
- Photoshoot conceptualization
- Photoshoot planning: wardrobe, location, and final shot direction
BRAND PHOTOGRAPHY
- Brand positioning
- Brand Message Manual
- Brand voice and language
- Visual identity system
- Logo suite
- Typography and color direction
- Supporting brand elements
- Brand Discovery Workshop
- Essence-led brand foundation
- Brand Strategy and Creative Direction
Website Strategy and Copy
Website Design and Development
- Launch graphics
- Set of branded social media templates
- 30 days of post-launch support + 3-month post-launch check-in session
LAUNCH SUPPORT
- Custom website design
- Website development
- Mobile optimization
- Essential SEO setup
- Website strategy and sitemap development
- User experience planning and wireframing
- Full website copywriting
The work we’ll do together changes more than how your brand looks.
It creates a stronger, more sustainable foundation for how your brand supports you, represents you, and carries your work forward for years to come.
A successful brand build should help you feel accurately represented. It should make the depth and value of your work easier for others to understand, while giving you a stronger platform for the opportunities and growth you are ready to pursue next.
This is exactly what the Signature Brand Build was created to do.
Your brand should make the depth of who you are easier to recognize.
You have already done the hardest part.
You have built the expertise, lived the experiences, refined your perspective, served people well, and grown into a deeper understanding of the work you are here to do.
Now you need a brand that can hold it all.
The Signature Brand Build gives us the space to bring every part of your work together thoughtfully, so the next person who encounters your brand can more clearly recognize the value, authority, and distinct perspective that have been there all along.
When you are ready to explore what this next chapter could look like, begin by sharing a little about your brand and the vision you are working toward.
Complete the short form below to tell me a little about your brand, your vision, and the kind of support you are looking for.
I will review your inquiry and respond within 24 hours.
If the project feels like a strong fit, we will schedule a complimentary Design Consultation to talk more deeply about your current brand, where your work is going, and what the project may require.
After the consultation, I will send a custom proposal outlining the recommended scope, timeline, and investment. When you are ready to move forward, you will sign the project agreement and submit your first payment to reserve your project.
From there, I will guide you through the next steps and make sure your onboarding feels clear and seamless from the very beginning.
Ready to get begin?
get started today
