Most experts have a business...but few truly own their brand.
Your brand isn’t just about what you do—it’s about the impact you’re meant to make. True brand ownership gives you the freedom to evolve beyond just your skillset and step fully into the work you’re called to do. Without it, you’re building influence on borrowed land, dependent on external forces to define your legacy.
The Signature Essence Audit helps you uncover your unique essence, refine your brand identity, and position yourself with clarity and confidence—professionally and personally. Because a legacy brand isn’t just seen—it’s owned, sustained, and built to create impact for years to come.
Ready to claim yours?
get the clarity you need right here
The Signature Essence Audit is a premium experience, featuring a 90-minute 1-on-1 strategy session designed to uncover your essence, identify gaps in your current brand, and map out a clear plan to position you for the legacy you’re building.
By the end, you’ll have a personalized game plan to strengthen your brand authority and position yourself as a respected thought leader in your industry.
The Signature Essence Brand Strategy Audit
INTRODUCING
What You’ll Walk Away With:
90-Minute 1-on-1 Audit & Deep Dive Strategy Session
A 50+ Page Comprehensive Audit Report
Your Customized Brand Message Manual
Your Personal Brand Photoshoot Strategy & Plan
Your Personalized Next Steps Roadmap
Bonus: 30-Minute Follow-Up Session
You don’t just want visibility—you want freedom.
Most experts chase recognition, but what they really crave is autonomy—the ability to define their own path, attract aligned opportunities, and shape their work on their own terms.
A personal brand isn’t just about standing out—it’s about owning your platform so that no algorithm, employer, or industry shift can dictate your future.
When you build a legacy-focused brand, you’re not just creating impact—you’re creating options. The freedom to pivot, expand, and grow without starting over.
And that’s the difference between just being seen and truly owning your brand.
The Only Sustainable Path to Freedom Is Owning Your Brand.
The old way of personal branding was all about personality-driven marketing, follower counts, and constantly being “on.” But that version of personal branding is fading—it won’t create the kind of security, flexibility, or impact that modern experts need.
The future of personal branding isn’t about visibility—it’s about legacy.
A legacy-focused brand is the most reliable way to create freedom in your income, your lifestyle, and your ability to impact more people without being tied to a single platform, job, or business model.
It’s not about building a personal brand for today—it’s about designing a brand that will sustain you for decades to come.
And the only way to do that? You have to own it.
I’ll show you exactly how it works inside The Freedom Brand Formula™.
BREAKING DOWN THE FORMULA
Below is the blueprint for building a personal brand that doesn’t just get you noticed, but also frees you to create the legacy you’ve always envisioned.
Each circle—Identify, Indicate, Invite—represents a critical piece of your brand puzzle. When all three intersect, you achieve true Brand Ownership—the ultimate key to long-term freedom.
The Freedom Brand Formula™
Identify Your Essence
Your brand begins with who you are at your core—your values, vision, and messaging. Think of this as the soul of your brand. When you Identify Your Essence, you define what you stand for and why it matters. This clarity:
- Attracts the right opportunities by showcasing your authentic expertise
- Sets you apart from other voices in your field
- Positions you as an authority who speaks with conviction and purpose
TO ESTABLISH UNSHAKEABLE BRAND AUTHORITY
Indicate Your Vibe
Once you know who you are, you need to express it visually and tangibly. That’s where Indicate Your Vibe comes in—everything from your website design and brand photography to your color palette and marketing collateral. This is the look and feel of your brand. It:
- Conveys credibility at a glance
- Creates consistency across platforms and touchpoints
- Amplifies your essence so your audience instantly recognizes you
WITH CREDIBILITY SECURING BRAND ASSETS
Invite Your Tribe
Finally, a brand without people is just a fancy label. Invite Your Tribe is about building a platform that draws in your ideal audience, nurtures relationships, and amplifies your impact. Whether it’s speaking on podcasts, hosting events, or creating content that resonates, inviting your tribe:
- Builds a loyal community around your vision and expertise
- Creates sustainable growth beyond fleeting social media trends
- Expands your influence so you can truly lead as a thought leader
to create intentional brand awareness - long term
Where Freedom Lives:
Brand Ownership
In the center of it all is Brand Ownership—the place where your essence, vibe, and tribe intersect.
This is more than just having a brand; it’s about owning it so fully that no platform changes, algorithm updates, or market shifts can derail your legacy.
- The freedom to pivot, diversify, and evolve without losing momentum
- A future-proof brand that transcends any single job title or business model
- A lasting legacy built on authentic connection, creativity, and contribution
When you integrate all three elements, you gain:
Dr. Sarah had a record breaking quarter for new bookings - in her service business, AFTER we started developing her
My client, Dr. Sarah Mac, is a real boss and a true thought leader. She's been a licensed psychologist for over a decade and has not 1, but 2 clinical offices in Atlanta, GA.
She loves her work, but she doesn't want to take on patients for the rest of her life! Her TRUE life's work involves speaking, mentorship, philanthropy, and teaching.
Dr. Sarah is an ambitious and driven go-getter - but she had a rough start towards success. She was a teen mom who had to overcome several battles along the way. She eventually achieved all she set out to do and credits her faith in God and work ethic for having made it through.
By the time we reconnected to work together, she shared that had begun wrestling with how much she’d evolved over the years. She’d been in business 7 years at that point and was on the verge of another evolution - one where she desired deeply to be less visible in her offices and more entrenched in the type of work she wanted to be remembered for.
freedom vehicle, aka, her personal brand.
TAKE MY CLIENT, DR. SARAH MAC, FOR EXAMPLE
Dr. Sarah has a big heart for other teen moms and young women who are new to entrepreneurship because she knows exactly how hard things can be for them.
She wanted to create a brand that would help her leave a legacy of service and philanthropy, while also allowing her the space to speak more freely about her faith in God and non-clinical thoughts about mental health and Black women.
When we started working together, she wanted to get her psychology practice to a place where she didn't need to be there as much and could begin focusing on her other gifts and passions.
We built Dr. Sarah's legacy brand and started posting intentional content to Facebook & Instagram a few weeks before the website would launch. During this time, her newfound clarity empowered her to post with confidence and authenticity.
She soon doubled her visibility and community engagement - leading her to book 3 paid speaking engagements before we even officially launched!
Shortly AFTER we launched Dr. Sarah's legacy brand, her psychology practice hit record numbers AND she was able to add 2 new clinicians to her team.
This freedom allowed Dr. Sarah to reduce her client workload and start creating her first course within her legacy brand!
I’ve always had a gift for seeing the greatness in others, even when they can’t see it themselves. For years, I thought my many pivots and reinventions—across creative careers like makeup artistry, photography, and brand design—meant I was unfocused. But now I know those shifts weren’t weaknesses; they were acts of courage, leaning into the purpose God has for me and carving out the next chapter of my legacy.
After a decade as a professional makeup artist in New York City, working with global brands like Vogue, GAP, and Harper’s Bazaar, I realized I wanted to share *more*. More of my talents, my faith, and the skills that could empower others to build lives of impact. That realization led me to create Lex Creative Studios, where I helped women entrepreneurs around the world craft brands that aligned with their vision.
Over the years, I’ve learned that the most transformative brands don’t just look good—they *feel* like the person behind them. They’re built on the foundation of one’s unique essence. That’s why I formalized everything I know about brand strategy into a proprietary framework: The Legacy Brand System™. At its heart is The Signature Essence Audit, a foundational service designed to help women uncover their essence, align it with their brand, and set the stage for a legacy-driven future.
If you’re a Christian woman in business, the most important thing you can do is discover how God uniquely made you and infuse that into everything you do. When your brand reflects your essence, it not only glorifies your Creator but also connects you with the people only *you* are meant to impact.
This is the work I love to do—helping you align your brand with who you are, so you can create something timeless, authentic, and truly impactful.
I speak about discovering your essence and defining your God-given gifts a lot, because when I did this work on myself, it unlocked SO much for me.
READY TO PARTNER WITH A PERSONAL BRAND CONSULTANT AND BEGIN YOUR JOURNEY TOWARDS LEGACY?
I'M YOUR GIRL! LET'S GET STARTED TODAY
I'm Alexis Campbell, by the way...
Who is this for?
You’re not just building a brand—you’re shaping a legacy.
You know that real success isn’t just about being seen; it’s about owning your space and creating lasting impact, while staying true to your faith and personality.
You’re a little introverted—but you still want to be known for your expertise. You don’t crave the spotlight for the sake of it, but you do want your ideas to be seen, respected, and impactful. You need a brand that positions you well, not one that requires you to constantly perform.
You desire alignment between your faith and your work. You believe that God has given you gifts for a reason, and you want to build a brand that honors both your calling and your career without compromise.
You’re an expert, not just another content creator. You’ve put in the work, gained the experience, and built a body of knowledge that deserves recognition. It’s time for your brand to reflect that.
THE AUDIT IS PERFECT FOR you if:
You want your brand to work for you, not the other way around. You’re ready for a brand that gives you freedom—freedom to pivot, expand, and take up space without constantly starting over.
You’re done with quick-fix branding trends. You’re not interested in gimmicks or short-term visibility hacks—you want a brand that will serve you for years to come.
You know that branding isn’t just visual—it’s strategic. You’re ready to align your messaging, visuals, and thought leadership platforms so your brand feels as strong on the outside as it does on the inside.
You believe in building with integrity, not just influence. You care about showing up with depth, clarity, and confidence, not just “posting to stay relevant.”
If you found yourself nodding along, you’re exactly the kind of leader The Signature Essence Audit was designed for.
IN JUST 2 WEEKS
What we'll accomplish
Here is exactly what we'll cover and what you'll receive during The Signature Essence Audit experience.
This is your opportunity to gain real-time insights and have an expert evaluate your brand with fresh eyes. We'll reference my key framework, The Freedom Brand Formula™, taking your brand's visual and non visual identity assets through each part of the system to audit its effectiveness in communicating your newly discovered (we'll do this too!) and properly defined essence.
Together, we’ll uncover gaps, misalignments, and opportunities that you may not have noticed. It’s a collaborative deep-dive to give you clarity and confidence moving forward.
This is where we dig deep to uncover the heart of your brand—your values, vision, essence, and core story.
90-Minute Audit & Strategy Session
01. the audit
WHY THIS IS IMPORTANT:
This guided session will give you clarity on what’s currently misaligned in your brand and what’s required to elevate it with the future of your work and brand overall.
Your visuals play a critical role in how your brand is perceived.
Since the human brain processes visuals 60,000 times faster than text, we need to ensure your visuals are as amazing as the work you do. Within this section of your audit report, you’ll have a professional, actionable plan to create essence-rich photos that align with your brand and position you to confidently attract more thought leadership opportunities.
Your Brand Photoshoot Strategy will provide you with all the details on how you can execute a successful photo shoot in your area, including photographer, venue, beauty, wardrobe, and props suggestions.
The report serves as your actionable blueprint. It distills everything we uncover during the session into clear, organized steps that you can revisit anytime. This ensures you don’t leave the session overwhelmed and have a concrete path forward.
Comprehensive Audit Report PDF
02. the REPORT
WHAT'S INSIDE THE REPORT:
Within 5 business days of our session, you’ll receive a detailed report that breaks down what’s working, what’s not, and where your greatest opportunities lie.
My goal for your audit is not to just leave you inspired—but to leave you equipped. Your roadmap outlines the exact actions to take to move forward, whether that means DIY steps or transitioning into a deeper rebranding process with my team at Lex Creative.
It isn’t a one-size-fits-all template with generic suggestions that leave you guessing. Instead, it’s a tailored plan designed specifically for where you are—both professionally and personally. It takes into account your current bandwidth and identifies the most effective actions you can take to elevate your brand with clarity and confidence.
- What’s working and what’s misaligned.
- Key opportunities to elevate your brand.
- Your brand essence clues, statement, and core brand message
Your Brand Essence Brief
Your Brand Photoshoot Strategy & Plan
Your Next Steps Roadmap
Messaging is one of the most overlooked aspects of a brand. Evolving your messaging as your brand evolves is a top tier way to not just feel connected with your brand, but align it with where your brand is headed!
Personalized Brand Message Manual
03. the MANUAL
You’ll receive my proprietary template, The Brand Message Manual, housed in the free software, Notion. I’ll start customizing the template for you - tailoring the first section to detail our discovery of your true brand voice and values.
By starting the template customization for you, you’ll gain a dose of momentum and receive the proper guidance for when you begin writing. The goal of the Brand Message Manual is to help you gather and refine your 8 core brand stories and be able to communicate them effectively across all touch points.
This follow-up gives you the opportunity to ask questions, refine your next steps, and gain deeper insights into your roadmap.
It’s a dedicated time to ensure you feel equipped and confident to move forward with building a brand that reflects your essence and positions you for lasting impact.
Think of it as the bridge between uncovering your potential and taking intentional action.
Bonus 30-Minute Follow-Up Session
04. the DEBRIEF
WHY THIS IS IMPORTANT:
The complimentary 30-minute debrief session is where strategy meets action. After the initial 90-minute audit, we’ll review your personalized report together to ensure clarity and alignment with your vision.
book your audit experience with me
❌ Struggling to articulate what makes your brand stand out
❌ Feeling like your messaging, visuals, and positioning don’t fully reflect your expertise
❌ Overthinking your next steps because you’re unsure what’s actually going to move the needle
You'll be able to take confident action towards the legacy you want to leave and the leader you want to be after your Signature Essence Audit experience.
MY GUARANTEE TO YOU:
Right now, you might be…
After The Audit, you’ll…
✅ Know exactly what sets your brand apart and how to communicate it powerfully
✅ Have a fully aligned brand message, visual identity strategy, and roadmap
✅ Feel confident in your positioning, storytelling, and visibility strategy
I've got answers
HAVE QUESTIONS?
While booking you'll be able to immediately schedule our 90-minute strategy session. Shortly after, you'll receive a pre-session Intake Questionnaire designed to ensure that our time together is as productive as possible. Next, we'll conduct our epic strategy session, on the scheduled date.
Then, 5 business days later, you’ll receive your Comprehensive Audit Report PDF and Brand Message Manual Template in Notion. We’ll schedule your complimentary debrief session to review the Next Steps Roadmap that’s included inside your Audit Report. Lastly, we'll discuss what you’ll work on next and if I can further support you in any way, during the Debrief Session.
Absolutely. This audit is designed to meet you where you are, whether you’re starting fresh or refining an existing brand. The insights will give you a clear path forward, no matter your current stage.
If your brand feels misaligned, outdated or disconnected from your goals - or if you’re ready to level up but aren’t sure where to start - this audit is for you.
You could—but how much longer are you willing to wait? The difference between a brand that slowly gains traction over years and one that positions you immediately as an authority is strategy and execution.
Trying to piece together your brand on your own often leads to confusion, inconsistency, and wasted time. The Signature Essence Audit accelerates what could take you months (or even years) to refine. If you want a brand that works for you now, not "someday," this is most likely your next move.
You’ll receive a roadmap with clear, actionable steps. Some clients begin implementation independently, while many choose to partner with me and my team at Lex Creative for the next phase - bringing the strategy to life through custom done-for-you design.
Due to the personalized nature of this service, all bookings are final. However, I’m committed to delivering exceptional value and ensuring you leave with actionable clarity.
Your expertise isn’t in question. Your skills are undeniable. But for your legacy, impact, and freedom, you need a brand that reflects the fullness of who you are—not just what you do.
The Signature Essence Audit is a high-touch, strategic deep dive designed to give you the clarity, positioning, and roadmap to build a personal brand that truly works for you. No more second-guessing. No more playing small. Just a brand that gives you options, influence, and ownership over your next chapter.
so you can:
Own Your Brand,
NOT TO SOUND LIKE A BROKEN RECORD, BUT IT'S TIME TO
Expand Your Legacy.
Everything You Need to Step Fully Into Brand Ownership
This customizable Notion template helps you refine your unique voice, gather your brand stories, and ensure your communication is aligned with your expertise and vision. I’ll even pre-fill the first section based on our session to give you a head start.
A fully customized, in-depth breakdown of what’s working, what’s misaligned, where your greatest opportunities lie, what your God-given essence is, and what the exact next steps to refine your positioning and amplify your brand.
A deep, guided exploration of your brand essence, messaging, positioning, and future vision. We’ll uncover misalignments, unlock clarity, and map out the foundation for your next evolution.
A 90-Minute 1-on-1 Strategy Session
A 50+ Page Comprehensive Audit Report
The Brand Message Manual
Inside your audit report, you’ll get a detailed photoshoot plan to ensure your visuals align with your authority and legacy, recommendations for photographers, locations, wardrobe, and props so you show up powerfully, and guidance on creating images that work across platforms to elevate your presence.
A Custom Brand Photoshoot Strategy
Because implementation is key, you’ll also get a Bonus 30-Minute Follow-Up Debrief Session to check in after you’ve reviewed your audit. This session ensures that any lingering questions are answered, your strategy is refined, and you’re fully prepared to take action on the next evolution of your brand.
You won’t leave this experience with just ideas—you’ll walk away with a clear, personalized Next Steps Roadmap that outlines exactly what to do next. You’ll receive a tailored action plan that aligns with your bandwidth, business model, and long-term goals.
A Personalized Next Steps Roadmap
Bonus 30-Minute Follow-Up session
"Having someone like Alexis guide you through a brand development process, guarantees a good product in the end.
CHELSEA SMITHHART-WELLS,
BETTER BACK YOGA, INSTRUCTOR AND CONSULTANT
Alexis led me through the process of creating my brand, which was just getting to the CORE of who I was, what I wanted to achieve, and what REALLY was important to me.
I am proud of the brand that we created together. It looks and feels like me, and much better than anything I could have produced by myself.
"Prior to working with Alexis, I felt like I was positioned to offer just a service, as an expert.
Now? I feel like I have a BRAND. "
Dorcas Nakaye,
Podcast Strategist & Manager
In the simplest of terms, working with Alexis has been life-changing.
"Before working with Alexis, I had a business but not a BRAND."
Dr. Sarah Vidal McMurtry,
Licensed Therapist, Speaker, & Mental Wellness Consultant
The branding process with her has been significant for my business. It allowed me to refocus on my vision so that my business and personal brand could be holistically authentic.
Don't let another year pass you by.
Every moment spent with a misaligned or outdated brand is a missed chance to position yourself for the impact you’re meant to make.
The truth is, the right time to realign your brand is now. Not when things settle down. Not when you’ve figured out the “perfect” next step. Clarity and alignment don’t come from waiting—they come from intentional action.
When you invest in this process, you’re choosing to stop waiting and start building a brand that opens doors to the future you envision. Your time, your talents, and your vision deserve to be showcased in a way that positions you for the higher impact you feel called to make.
Your brand isn’t just a tool to get more clients—it’s the foundation for the opportunities and freedom you’ve been dreaming of.
READY TO
Get Started?
Disclaimer: I take on only 3 clients per month to ensure each audit receives high-touch, personalized strategy and execution. Once spots are filled, you’ll have to wait for the next month's opening.
You’ve worked hard to get to where you are—leading, achieving, and creating impact. But deep down, you know your brand isn’t reflecting the powerhouse you’ve become. It feels disconnected, outdated, and it’s holding you back from the opportunities and recognition you deserve.
Imagine stepping into rooms where your brand speaks for you before you even say a word. A brand that commands respect, builds trust, and opens doors to partnerships, speaking engagements, and opportunities you’ve always dreamed of. That’s the power of alignment.
The Signature Essence Audit is your chance to take control of your narrative, uncover your unique essence, and build the foundation for a brand that’s not just polished, but purpose-driven.
You’ve waited long enough to elevate your presence and start leaving the legacy you’ve envisioned. Achieving brand ownership is your next step.
Let’s take it—together.
Your Legacy Deserves a Brand That’s Unforgettable
your investment: $1,500
RESERVE YOUR SIGNATURE ESSENCE AUDIT
Note: I take on only 2 clients per month to ensure each audit receives high-touch, personalized strategy and execution. Once spots are filled, you’ll have to wait for the month's openings.
