But when you envision the legacy you want to leave—the impact you want to have on the people who matter most to you—does your current brand feel aligned with that vision?
You've built something significant.
The career, the credibility, the proven expertise.
If you're honest, probably not.
Here's what I've learned working with accomplished women like you:
You didn't get where you are by being interchangeable.
You got there because you see solutions others miss, because you bring a unique perspective, because you have a beautiful combination of gifts that create real transformation.
But somewhere along the way, that essence (the very thing that makes you irreplaceable) got buried under years of "professionalism" and playing it safe.
So when you realize your brand isn't working, what do you do? Most women I meet have tried one of two approaches...
But it doesn't capture the depth of who you are or the transformation you're uniquely designed to create.
Your brand looks professional, meets industry standards, and checks all the "credible expert" boxes.
The Two Paths Most Women Entrepreneurs Take (And Why Both Fall Short)
Your authentic voice—carrying the cadence, messaging, and stories that only you can tell.
But now, as a full-time entrepreneur, the only thing that will speak for you…is you.
Doubling Down & Pursuing More Expertise
For years, you were told to build your brand around your expertise. Don’t show too much personality (or you’ll look like an influencer).
Keep your head down and eventually you’ll be noticed. In other words, you bought into the age-old myth that your work would “speak for you.”
Maybe it did when you were climbing the corporate ladder.
HERE'S THE TRUTH ABOUT EXPERTISE:
Every accomplished woman in your industry has impressive expertise. What they don't have is your essence.
DIY-ing Their Way To
A Solution
Maybe you've tried to "fix" your brand before:
You can't build an authentic brand from the outside in.
Here's why none of that worked:
Hired a designer on Fiverr who gave you a pretty logo that was decent, but didn’t quite capture who you are
Worked with a copywriter who made you sound polished through really intelligent templates, but you ended up sounding, well..generic
Built a website that checks all the boxes but doesn't express the depth of what you’re about and how you want to be known
Invested in professional photos that look impressive but void of your true personality
Legacy brands are built from the inside out, starting with who you are at your core.
Visual design without strategy is just a well-decorated business, copy without essence is resumé language dressed up, and photography without authentic direction captures your professionalism, but not your presence.
When Dr. Sarah McMurtry came to me, she had built a successful psychology practice with two locations in Atlanta. Her firm, Perspectives Psychological Resources, was thriving, but Sarah felt invisible as a personal brand. Despite years of expertise and a growing business, speaking opportunities weren't coming her way.
What was the problem?
Her brand was built entirely around her psychology practice, not her unique perspective and personality.
We partnered to create her personal brand identity—"Dr. Sarah Mac"—and designed a warm, approachable website that showcased her personality alongside her professionalism. The rebrand positioned her for opportunities to speak, write, and mentor beyond just her clinical practice.
The results blew her and ME away! Sarah booked three speaking engagements before we even launched her new website. Her firm also had its highest quarterly booking to date. The way she started showing up online also led to her filling 2 vacant positions in her practice with not just any clinician - but the RIGHT one for her company’s culture and values.
What changed?
She stopped hiding behind her practice's branding and started showing up as herself. She stopped leading with credentials alone and started sharing her unique voice and perspective.
When You Lead With Your Essence
HERE'S WHAT CHANGES
Her expertise gave her credibility. But it was her essence that made her magnetic.
When you build a brand rooted in your divine design, several things happen:
Opportunities come to you instead of you chasing them
The right clients recognize you immediately and are willing to partner with you quicker
Speaking, media, and partnership requests start flowing naturally
You stop competing on credentials and start standing in your unique authority
Your work and marketing become sustainable because you're operating from alignment, not performance
PLEASE NOTE:
We can only serve 3 women for this special experience every quarter.
Why Legacy by Design Is Different From Other Branding Experiences
When I lead women like you through the Legacy by Design Intensive, I don’t just hand over beautiful designs or surface-level brand strategies.
I step in as your dedicated brand partner—guiding you to uncover, define, and express the God-given essence that’s been within you all along.
Then, I take that discovery and infuse it into your brand identity, website, and marketing—so your brand doesn’t just look polished…it feels like you. Dare I say, like home.
I’ve spent the last decade studying why some personal brands leave a lasting legacy while others fade into the noise. The difference isn’t slicker marketing or prettier websites.
The difference is essence integration.
The women who build legacy brands don’t force a choice between being authentic and being strategic. They don’t compartmentalize faith, personality, and expertise into separate “professional” boxes.
Instead, they build from their divine design. They lead with essence. They create brands so aligned with who they truly are that showing up feels effortless—like living, not performing.
That’s what we’ll build for you.
Here's how we'll do it 👇🏽.
The Legacy Brand Build is a 4-week sprint to transform your online presence into a strategic, essence-rich brand ecosystem. From creative direction to a custom website, every detail is crafted to reflect your leadership and position your brand for lasting impact.
The Process
back
- The divine moments that shaped your unique perspective
- The patterns in your journey that reveal your calling
- The essence themes that make you distinctively you
- The intersection of your gifts, experiences, and heart
The Brand Discovery Workshop (2 hours live)
Pre-Project:
Divine Design Discovery
01
back
- Custom logotype that captures your essence
- Strategic color palette aligned with your energy and message
- Typography system that reflects your personality
- Brand pattern and visual elements that are uniquely yours
We'll present your complete brand identity in a live session where you can provide feedback, and I'll deliver refined designs by Friday.
Complete Visual Identity Development
WEEK 01:
BRAND IDENTITY DESIGN
02
back
- Strategic site architecture based on your sitemap
- Custom Showit design built specifically for your brand
- Compelling copy that integrates essence with expertise
- Professional development with all the functionality
you need - Mobile optimization and technical setup
This isn't a template with your colors. This is a custom digital home designed around your unique brand and goals.
Custom Digital Presence Creation
WEEK 02:
WEBSITE DESIGN & DEVELOPMENT
03
back
- Website revisions and final design completion
- Your choice of one premium collateral piece (media kit, speaker sheet, or services guide)
- Launch day graphics and promotional materials
- Final quality assurance and technical preparations
Final Touches & Brand Asset Development
WEEK 03:
REFINEMENTS & COLLATERAL
04
back
- Complete brand guidelines and asset library delivery
- Website launch and technical activation
- Launch strategy with content templates and formulas
- 60-minute offboarding session with training and guidance
- 30-day post-launch support for questions and adjustments
You'll launch with everything in place to start attracting opportunities aligned with your essence.
Brand Activation & Ongoing Support
week 04:
LAUNCH & ACTIVATION
05
What You'll Receive
Strategic Foundation:
Visual Identity System:
- Custom Showit website design and development (with one revision round)
- Professional copywriting integrated throughout
- Technical setup, mobile optimization, and SEO foundation
- Complete training on website management
Digital Presence Elevation:
- Your choice of one collateral piece: (up to 10-pages) a media kit, speaker one-sheet, or services guide
- Launch day graphics for social media announcement
- Digital brand asset library for ongoing use
Brand Assets:
- 7-day pre-launch content templates and formulas
- Technical launch support and final review
- 30-day post-launch email support for questions
- Resource library for ongoing brand maintenance
launch support:
- Custom logotype design
(with one revision round) - Strategic color palette development
- Typography system and brand icons or pattern
- Complete brand guidelines
- (PDF and digital formats)
- 2-hour Brand Discovery Workshop with comprehensive Creative Direction Brief
- Complete essence integration strategy
- Brand positioning that honors your complexity while creating clarity
This includes everything listed above and continual support as your brand grows! Because my clients are multi-passionate (and often serial entrepreneurs), we work together over and over again throughout the years - because we've truly partnered together to unfold their legacy.
Remember, you're not just receiving deliverables, you're receiving a strategic partnership with someone who understands the unique challenges of accomplished women building authentic, impactful brands.
the INVESTMENT: $12,500
Payment Options Include:
A three-payment plan:
- $5,000 due at signing
- $3,750 during Weeks 1 and 4 of the project
-Amanda Warfield; Content & Launch Strategist
"Alexis makes the branding process so simple and all of her work is amazing! If you’re looking for someone who can take your vision and make it a reality (even if you aren’t sure of what that may look like), Alexis is the designer for you!"
-Barbara M. Littles, Esq. ; Attorney, Author, and Speaker
"I knew that to be able to compete in the coaching space and attract the kind of client I wanted, my brand had to be able to compete. After working with Alexis, it's now CLEAR who I am and who I serve. And from that clarity, I'm now attracting my ideal client and feel more positioned as a leader in my industry."
From Past Clients
a few kind words
It's NOT for you if:
- You're an accomplished woman (executive, entrepreneur, or thought leader) ready to move beyond resumé-based branding
- You feel disconnected from how your brand currently shows up in the world
- You're tired of sounding like everyone else in your industry
- You're ready to integrate your faith, personality, and expertise into one cohesive presence
- You want to attract thought leadership opportunities rather than chase them
- You're committed to building something that will create lasting impact
- You value both authenticity and strategic excellence
- You're ready to invest in yourself and your legacy
The intensive is for you if:
- You're looking for a quick design fix or magic bullet solution
- You want someone else to build your brand without your involvement
- You're not ready to be more visible or vulnerable in your marketing
- You're looking for the cheapest option rather than the right investment
- You're not prepared to commit fully to the 4-week process
- You want to keep all aspects of your identity completely separate from your professional brand
I'm a personal brand strategist and brand and website designer for women leaders and entrepreneurs.
For years, I thought if I just worked hard enough, my expertise would speak for itself. I poured myself into my craft, delivered exceptional work, and stayed in my lane—waiting for the right people to notice.
But what I didn’t realize was that legacy isn’t built in the background.
I had to stop hiding behind my work and start positioning myself as the leader I already was. Not with gimmicks, not by becoming someone I wasn’t—but by reconnecting with and truly owning MY voice, defining my vision, and creating a brand that was built to last.
And once I did that? Everything changed.
Opportunities, aligned clients, and recognition came—not because I worked harder, but because I got clearer, bolder, and more intentional. I built a personal brand that gave me the freedom to pivot, expand, and create impact on my terms.
That’s exactly why I created The Legacy by Design Intensive.
Because you don’t just need a new brand, you need one that positions you for legacy.
You in? Let’s get started 👇🏽.
but I realized expertise alone isn’t enough to build a lasting legacy.
I'm Alexis, by the way, and like you, I’ve spent years mastering my craft—
I've got answers
HAVE QUESTIONS?
If your current website was built around your expertise rather than your essence, then yes.
Most websites for accomplished women read like extended resumés.
We're going to create something that captures your heart and your competence.
That's exactly what the Discovery Workshop is for.
Most women I work with feel unclear about their essence at the start—that's normal when you've spent years focused on professional achievement. The clarity comes through the process.
Very involved in weeks 1 and 4, moderately involved in weeks 2 and 3.
This is collaborative work, not something I do for you while you're passive. Your investment of time and energy is essential to creating something powerfully authentic!
Each phase includes one revision round, and we'll work together until you feel confident and excited about the result. My goal is a brand you absolutely love, not just one that's technically correct.
I can't control external factors, but I can guarantee that you'll have a brand foundation that authentically represents who you are and strategically positions you for the opportunities you want. The women who fully embrace and implement their new brands consistently see increased opportunities within 6 months.
Path 1: Continue building a brand around what you've done—listing credentials, playing it safe, hoping someone will eventually notice your expertise among the sea of other qualified professionals.
Path 2: Start building a brand around who you are—your essence, your unique perspective, your divine design—and watch as the right opportunities begin flowing toward you naturally.
If you know you need to elevate your brand
You have two choices:
applications are now open for q4
The women who create lasting legacies don't get there by hiding behind their expertise.
They get there by having the courage to be fully seen for who they truly are.
The question isn't whether you're qualified to build a legacy brand. You are.
The question is: Are you ready to stop waiting for permission and start owning the leader you already are?
If yes, let's build something extraordinary together.
- Complete the brief application below to share your vision and current situation
- I'll review personally and respond within 24-48 hours
- If we're a fit, we'll schedule your Complimentary Strategy Call to dive deeper into your goals
- Receive your custom proposal with timeline and next steps to get started
Ready to get started?
The application process is simple:
APPLY NOW
PLEASE NOTE:
We can only serve 3 women for this special experience every quarter.
If you’ve been meaning to finally invest in elevating your brand, the time to reach out is now!
