Your Expertise Is Proven…But Your Brand Still Doesn’t Show It
You’ve earned the degrees, led the teams, built the business, and delivered results that would impress even the OGs in your industry.
But when it comes to your personal brand, something still feels scattered and incomplete.
It feels like your presence doesn’t fully communicate the depth of who you are, or match your true level of authority.
The issue isn’t your logo, color palette, or even your marketing plan.
It’s the foundation your brand is built on.
You don’t need another cookie-cutter social media strategy, or to throw money into a rebrand that misses the mark (again 🤦🏽♀️).
What you need is faith-rooted, essence-first clarity—a brand foundation that aligns who God designed you to be with the thought leader you’re becoming.
And that’s exactly what The Brand Foundation Intensive delivers.
So if you’ve been carrying the weight of expertise without the clarity of essence, this is the moment to shift from scattered to rooted.
The Brand Foundation Intensive is a strategic 90-minute private session designed to give you crystal-clear direction on your brand foundation before investing in execution like a new rebrand or website.
Together, we’ll uncover the essence that sets you apart, refine your positioning, and map out a concrete 90-day plan that blends your divine identity with a market-ready strategy.
This isn’t surface-level branding where you spend half an hour sketching your “ideal client’s favorite Starbucks order.” Nope.
This is identity alignment for the next chapter of your leadership and the foundation of your legacy.
At the heart of this process is my proprietary framework 👇🏽.
The Brand Foundation Intensive
INTRODUCING
The Expertise-Focused Brand
The Starting Point:
Most leaders begin here: a brand built on skills, credentials, and accomplishments. It looks good from the outside but requires constant proving, constant maintenance. I call these “cut flower brands”—beautiful, but temporary.
The Essence-Focused Brand
The DESTINATION:
On the other side of the bridge is a brand rooted in your divine design—the unique way God created you to reflect His image and fulfill His purposes.
They ask, “What can I do?” instead of “Who am I?”
And because they’re built on shifting sand, they fade quickly.
This kind of brand asks, “Who did God create me to be?”
It’s what I call “mighty oak impact”: deeply rooted, consistently authentic, and capable of bearing legacy fruit long after you’re gone.
The Essence Discovery Bridge™
Most women come to me knowing they’ve outgrown the version of their brand they built years ago.
On the surface, everything looks “fine,” but deep down, they can feel the disconnect. The polished website, the clever tagline, even the visuals… none of it quite tells the story of who they really are NOW.
That’s where The Essence Discovery Bridge™ comes in.
If you’re ready, I’ll guide you across that bridge—toward the kind of clarity that frees you to create from a place of genuine authenticity, not just another sleek copy of what’s trending in your industry 😉.
When your brand is rooted in essence, it doesn’t just attract attention, it magnetizes the right opportunities with ease.
Here’s what you’ll walk away with after your Intensive experience:
Your Personal Brand Blueprint and Exclusive Resources
what's included (and how it serves you)
90-minute private strategy session with me, Alexis, via Zoom, (recorded).
Pre-session Brand Audit & Clarity Prep-Work so we maximize our time.
This is your refined positioning, visual direction, and brand strategy mapped out in a clear, actionable guide.
Personalized Essence to Legacy™ Plan with your 90-Day Legacy Brand Roadmap.
BONUSES:
7 days of follow-up support via email.
Everything you need to move forward with confidence
And nothing that distracts you from what matters most.
- Divine Design & Key Differentiators
- Brand Personality + Voice
- Brand Essence Statement
- Brand Story Anchor + Message Themes
- Brand Visual Direction
- Brand Image + Aesthetics
We’ll dive deep together so you’re not spinning your wheels alone.
This ensures we hit the ground running and get maximum value from our time.
- The Essence-First Aesthetics Library:
Learn the top 6 brand styles for women leaders building a top tier brand - The Brand Story Bank: Guidance on how to craft the 6 brand key stories you should always be able to tell
- Photoshoot Prep Guide:
A literal cheatsheet and checklist on how to plan your next brand photoshoot, like a pro
This ensures we hit the ground running and get maximum value from our time.
Even after our session, I'm still here for clarification, encouragement, or guidance as you begin implementing.
The Brand Foundation Intensive was created for the accomplished Christian woman who is:
Designed for Christian Women Leaders, CEOs, and Thought Leaders in the Making
This is your first step if you know you’re called to more but need the foundation that makes everything else work.
If you’re nodding along, this was created with you in mind.
At the edge of a pivot, reinvention, or new season—and ready to step forward with clarity and authority
Tired of generic advice and craving a brand identity that’s both strategic and Spirit-led
A CEO, consultant, coach, executive, or thought leader in the making with a proven track record
-Chelsea Smithhart-Wells, WELLNESS Instructor & EDUCATOR
Creating a brand isn't just making a pretty website and picking colors, it's a purifying & emotional process.
Alexis led me through the process of creating my brand, which was actually just getting to the CORE of who I was, what I wanted to achieve, and what REALLY was important to me.
I am proud of the brand that we created together. It looks and feels like me, and much better than anything I could have produced by myself.
I'm a personal brand strategist and designer who helps expert-level Christian women leaders build brands rooted in essence, not trends.
With a background in creative direction, photography, and brand identity + website design, I specialize in translating your God-given identity into clear messaging, visuals, and strategy.
My work blends faith-based identity alignment with practical execution—helping women step into thought leadership with confidence, clarity, AND conviction.
Hey there👋🏽, I'm Alexis Campbell
PERSONAL BRAND STRATEGIST
HERE'S THE THING
Clarity Is the Most Valuable Investment You Can Make
Clarity is the real catalyst.
It saves you from wasted time, money, and momentum—while keeping you from chasing strategies that don’t actually fit your unique life and circumstances.
Without it, you’ll keep pouring resources into logos, websites, or messaging that don’t fully represent who you are. You’ll stay stuck in the cycle of second-guessing and comparison.
But with clarity?
Your presence becomes magnetic. Your opportunities multiply. And your confidence expands in a way that feels natural—protecting you from the trap so many high achievers fall into: endless striving (ask me how I know 🤦🏽♀️).
The kind of work we’ll do in the Intensive is the groundwork your legacy deserves. This isn’t just clarity for clarity’s sake—it’s the kind that transforms effort into tangible, lasting impact.
Apply now so I can ensure this Intensive is the right fit. I'll respond within 48 hours. If it looks like the Intensive will be a good fit for you, you’ll get instant access to book your session and complete your invoice.
Apply for the Intensive
01.
Together, we’ll uncover and articulate your essence and refine your positioning.
Attend Our 90-Min. Session
02.
A 20-page documented guide + a 90-day roadmap to take clear, confident action
The Resource Library includes your Story Bank Templates, Aesthetics Library, and Photoshoot Prep Guide.
Receive your Blueprint & Bonuses
03.
Enjoy another week of email support and accountability.
You'll walk away knowing exactly who you are, how to show up, and what to do next.
Step into your next chapter
04.
Answered
your QUESTIONS
Yes, your visuals only work exceptionally well if they reflect the right foundation. This Intensive ensures your design and messaging are aligned with your God-given essence.
Not at all. This Intensive is for seasoned women who already have results under their belt but feel their personal brand doesn’t match their level of expertise. It’s about refinement, clarity, and setting the stage for thought leadership—not starting from scratch.
No. This is about your foundation: your essence, your positioning, and your brand strategy. However, you will leave with the clarity, blueprint, and direction needed so that when you do invest in design or marketing, it’s aligned and effective.
My approach is rooted in biblical principles and identity alignment, but it’s also highly practical and strategic. If you’re values-driven and open to a faith-centered perspective, you’ll find this intensive deeply beneficial.
You’ll receive your 20-page Brand Foundation Blueprint within 7 business days after your session, so you can start implementing right away.
That’s exactly why this Intensive exists. Whether you’re leaving corporate, shifting your niche, or evolving into thought leadership, this process will clarify your essence and align your next steps with your God-given design.
START HERE •
Start Here
and Step Into Your Legacy?
Ready to Reclaim Your Essence
The Brand Foundation Intensive is your launchpad into the next season of your legacy and leadership.
It’s where you shift from scattered to rooted, from proving your value, to embodying it.
In just 90 minutes, you’ll walk away with a blueprint that reflects your God-given identity and a roadmap to move forward with confidence.
Your expertise is proven. Your calling is clear
Now it’s time for your brand to catch up.
